MARKETING STRATEGIES AND UTILIZATION OF SERIALS COLLECTION IN UNIVERSITY LIBRARIES IN RIVERS STATE, NIGERIA.
Abstract
The study centered on marketing strategies and utilization of serials collection in the university libraries in Rivers State, Nigeria. The study employed a correlational research design. A total population of 104 consisting of 51 librarians and 53 library officers were used for the study through a census sampling technique. The technique used for data collection was a self
structured questionnaire. The data were analyzed using mean and standard deviation while Pearson Product Moment Correlation Coefficient (PPMCC) was used to test the hypothesis at 0.05 alpha significant level. The findings of the study, among others revealed that: There is a significant positive moderate relationship between social media marketing strategies and utilization of serials collection in the University Libraries in Rivers State. The findings of the study, among others revealed that there is a significant positive moderate relationship between social media marketing strategies and utilization of serial collection in the University Libraries in Rivers state.
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