APPLICATION OF ENTREPRENEURIAL ETHICS AND PERFORMANCE AMONG SMALL AND MEDIUM SCALE ENTERPRISES IN RIVERS STATE

Abstract

Application of entrepreneurial ethics and performance among small medium scale enterprises (SMSEs) in Rivers State, Nigeria. The study was guided by three (3) structured questions and hypotheses. The study examined the concept of entrepreneurial ethics as the independent variable, performance as the dependent variable. The research design adopted was correlational design. The population of the study was 12,964 SMSEs with a sample size of 390 SMSEs, and stratified random technique was used, structured questionnaire with 4 Likert scale was used as main source of data collection. PPMCC was used to test the hypotheses at 0.05 alpha level with the help of SPSS. Thus, the finding of this study revealed that there was a low positive significant relationship between morality and financial performance. The finding of this study showed that there was a low positive significant relationship between morality and market performance. The finding of this study showed that there was a low positive significant relationship between morality and customer satisfaction. In conclusion, entrepreneurial ethics is inevitable for performance among SMSEs. Based on this, the study recommended that entrepreneurs, managers, employees, parents and society should improve on application of moral principles in their daily activity for the success of their business and economic growth and development of the society