DIGITAL LIBRARY MARKETING STRATEGIES AND USER ENGAGEMENT IN ACADEMIC LIBRARIES IN CROSS RIVER STATE.

Abstract

The study sought to examine contribution of digital library marketing strategies and  user engagement in academic libraries in Cross River State. . To achieve this purpose, four  research questions and hypotheses were raised to guide the study. The study adopted a cross sectional survey research design to select a total population of 188 (32[WU1]  library staff and 156 students) in the study area. A questionnaire titled ‘‘Digital library marketing strategies   and Users engagement Scale ‘’(DLMSUES)., developed by the researchers and validated by experts using Item-Content validity indices (I-CVI) and Scale content validity indices (S-CVI) and the reliability established using Cronbach alpha with appropriate coefficients was used for data collection. data analysis was carried out using simple regression and the result of the study showed that[WU2]  search engine optimization, social media marketing , email, marketing, and content marketing   significantly contribute to users’ engagement in academic libraries . Based[WU3]  on the findings, it was recommended that libraries should optimize their websites and online catalogs to ensure they are easily discoverable through search engines. This includes using relevant keywords, improving website loading times, and ensuring mobile-friendliness among others.