ROLE OF SOCIAL MEDIA IN LIBRARY INFORMATION MARKETING: OPPORTUNITIES AND CHALLENGES.

Abstract

This study explores the role of social media in library information marketing, focusing on opportunities and challenges faced by libraries in Nigeria. The concept of social media and its various types are discussed, as well as the potential benefits of using social media for marketing purposes. The challenges associated with the deployment of social media in library information marketing are also examined. Social media is an online platforms and tools that facilitate communication, networking, and content sharing in virtual communities. It allows individuals and organizations to create, share, and exchange information in real time, providing opportunities for engagement and interaction with a wider audience. In conclusion, social media has become an indispensable tool for libraries in marketing their information resources and services to a wider audience. It provides numerous opportunities for libraries to reach potential users, engage with existing users, and strengthen their brand presence. The study suggests strategies for libraries to effectively utilize social media for marketing, such as developing a comprehensive marketing plan, collaborating with other libraries and organizations, and regularly evaluating performance. The findings of this study can inform and guide libraries in their use of social media for marketing purposes, ultimately increasing public awareness and usage of library resources and services.